“I took a wrong turn and I just kept going” (NJPT-’16) Urban Fire

Alternate Titles:
If you’re going to do it – do it right – 100% of the time.
or
Show me your A-Game or shut your doors.

This post is part of my New Jersey Pizza Tour-2016 (NJPT-’16)
The NJPT-’16 is documented in the style of a “choose your own adventure”.

Click here to jump to the beginning of the journey.
Click here to jump back to Trenton Pie @ Papas
Click here to jump to Star Tavern
Click here to jump to Pizzatown USA.

A few hours before I arrived in Madison, NJ, I was in Trenton, NJ seeking a Trenton Tomato Pie.
I researched my way to a list of some great Trenton pies.
But at the first few stops I was met with closed doors.
At the time it frustrated me. Why weren’t they open? I was there; they should be open.
Ultimately fate brought me to the Trenton pizza I needed, but at the time it bothered me that these other shops were closed.

When I arrived in Madison, NJ – Urban Fire’s doors were OPEN.
Great; right?

Well, not really..

After reflecting on my experience in Trenton, and in light of my time in Urban Fire,
I actually commend those presumably great Trenton shops on being closed.
I like to believe they were closed because they knew, at that time of day, on that day of the week, had they opened they wouldn’t have been their best.

I also believe Urban Fire should have been CLOSED when I arrived.
I want to believe that what I got, was not their best. and that’s a problem.

There are allot of folks out there who love this place.
People whose pizza-opinion I respect, all rave about this place.
I know the owner has “mad pizza skills”, and enviable pizza experiences.
I love the owner’s “pizza story”. (part-1, part-2, part-3)
I did my research, I had high expectations.
This place is (supposed to be) great.

But I’m sorry to say guys..
I am not a fan of Urban Fire.

Yes, everybody, and every place has bad days.

But, I’ll say it again….
If you’re going to do it, do it right, 100% of the time.
Show me your A-Game or shut your doors.
I’d rather you disappoint me with a closed sign than you disappoint me with a bad experience.

Here’s what happened.

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